Karl Rassi, Marketing - Economics

Data. Creative. Impact.

I pair rigorous economic analysis with hands-on AI-driven content production, turning data into impactful brand strategies and campaigns that move market share.

Academic Foundation

Economics Rigor Meets Marketing Analytics

My Master's in Marketing from Erasmus University Rotterdam provides advanced training in Customer Intelligence, Marketing Analytics, and Omnichannel Experiences. This foundation equips me to translate complex market data into actionable strategies.

An undergraduate degree in Economics from the American University of Beirut instilled a rigorous approach to microeconomics, econometrics, and international trade, sharpening my analytical problem-solving skills.

Core Capabilities

Bridging Analytics and Creative Execution

Content Creation

Analytics & Data

Multilingual Strategy

Lead video production and editing using Adobe Premiere Pro, After Effects, and CapCut. Pioneered AI multimedia tools for enhanced workflow efficiency.

Advanced proficiency in Excel, R, and SPSS for marketing analytics and data visualization. Skilled in extracting actionable insights from complex datasets.

Fluent in English and French, native in Arabic, with beginner Dutch. Bridging cultural nuances for global brand communication.