Yep! That's me
My Background
Hey there! I'm Karl Rassi. I'm 22 years old student doing his masters program at Erasmus University Rotterdam. I'm originally from Lebanon, yes that country you've probably seen in the news. All those wars shaped me into a resilient person.
I always try to be as uplifting and enthusiastic as possible. I would love a chance to get to know people and build connections that enrich my intellect and knowledge.
What Have I
Done So Far?
Tutorial Videos Creator for Retracker.co products:
Rassi Engineering Ltd, UK
Ranked #1 by revenue and share price by leading pricing, positioning, and segmentation strategy for a simulated automotive brand.
Secured category leadership across consecutive rounds by adapting strategy to shifting consumer preferences and volatile market conditions.
Supported community relief and rebuilding efforts in the aftermath of the Beirut port explosion.
Winner of the Erasmus Marketing Competition:
Automotive Strategy
Lead filming and editing for Retracker tutorial videos for their Retracker FIZZ product.
Introduced the use of AI tools such as ElevenLabs and KlingAI.
Assisted in the creation of marketing materials that communicated product value for various international exhibitions (InterBEE 2025 - Japan, KOBA 2024 - South Korea, and CINEGEAR EXPO 2024 – New York.)
Generated thousands of views across multiple tutorials and worldwide reach.
( https://www.retracker.co/tutorials#fizztutorials )
Volunteer Work
Beirut Port Explosion Relief
My Education
Erasmus University Rotterdam — Erasmus School of Economics
MSc in Marketing · Rotterdam, Netherlands
Relevant coursework: Branding & Product Management, Customer Intelligence, Managing Omnichannel Experiences, Digital Customer Engagement, Marketing Analytics & Data Visualization, Marketing & Sales Alignment, Marketing in a Globalized World.
American University of Beirut (AUB) Sep 2022 – Aug 2025
BA in Economics · Beirut, Lebanon
Relevant coursework: Microeconomics, Macroeconomics, Econometrics, International Trade, Development Economics.
My Interests
And Skills
Content Creation
Adobe Premier Pro, AI Tools, Adobe After Effects,
Excel (advanced), R, SPSS, marketing analytics, data visualization
PowerPoint, Word, full Microsoft Office suite
Analytics & Data
Productivity
Coding